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October 16, 2025

India's Fintech Landscape Expands: Curie Money Goes Public & Lxme Launches Women‑Only UPI

K
Kalpana Sharma— Current Affairs Editor & Content Lead

Key Highlights

  • Curie Money has obtained NPCI clearance, opening its UPI‑plus investment app to every Android and iOS user.
  • Lxme unveils LxmePay, a UPI service created exclusively for women that incorporates digital gold rewards, cash‑backs and automated budgeting.
  • Curie’s unique workflow automatically allocates idle cash into liquid mutual funds and permits instant redemptions up to 90% of fund value or ₹50,000, whichever is lower.
  • Strategic investment ties with ICICI Prudential Mutual Fund and Bajaj Finserv AMC broaden Curie’s portfolio.
  • Lxme’s growing community of over 400,000 women underscores its commitment to targeted financial inclusion.

Detailed Insights

Curie Money launched in beta in 2022 and, after securing NPCI approval, is now available to the public. The app converts spare balances into liquid mutual funds through partnerships with ICICI Prudential and Bajaj Finserv AMC. Users can pull out 90% of the fund’s market value or ₹50,000 instantly, with the remainder settled within one business day. The firm recently closed a seed round worth $1.2 million in December 2024, led by co‑founders Arindam Ghosh and Tushar Choudhary.

Lxme, founded in 2021 by Priti Rathi Gupta and Ridhi Doongursee, specializes in women’s financial planning. The recent launch of LxmePay adds a UPI module tailored for female users, offering perks such as digital gold redemption on spend, cashback rewards, budget tracking, and behavioural insights. With an existing user base exceeding 400,000 women, LxmePay strengthens its mission to empower women’s financial control.

Key Concepts

  • NPCI – National Payments Corporation of India, the regulatory authority that sanctions UPI applications.
  • Liquid Mutual Funds – Short‑duration equity–debt funds prized for their quick liquidity.
  • UPI – Unified Payments Interface, a real‑time interbank payment system.
  • Digital Gold – Blockchain‑based bullion investment offered within mobile apps.
  • Women‑centric Financial Ecosystem – Designing financial products and services to meet women’s specific needs.

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