Key Highlights
- Identification of 100 high‑potential women entrepreneurs for global expansion.
- Structured mentorship covering trade compliance, logistics, brand positioning, and digital visibility.
- Direct exposure on the Bharat Mart platform within Dubai’s Jebel Ali Free Zone.
- Seamless linkage between NITI Aayog’s Women Entrepreneurship Platform ecosystem and DP World’s global trade network.
Detailed Insights
Through a synergistic public‑private alliance, the We Rise initiative seeks to elevate women‑led MSMEs into the international marketplace. The program is anchored in NITI Aayog’s Women Entrepreneurship Platform (WEP) and leverages the expansive trade infrastructure of DP World to deliver hands‑on support across multiple operational pillars.
Key objectives are designed to make participating enterprises export‑ready by providing tailored guidance in compliance, logistics, branding, and finance. The initiative facilitates access to the prestigious Bharat Mart B2B/B2C platform, thereby offering businesses a gateway to affluent Middle‑East markets.
Furthermore, the partnership operates under the Award to Reward (ATR) framework, ensuring scalable, long‑term, and inclusive collaboration that addresses common MSME challenges such as funding, legal assistance, market linkages, and regulatory hurdles.
Key Concepts
- Women‑Led MSME: A micro, small, or medium enterprise governed by female entrepreneurs.
- Export‑Ready: Readiness to meet international trade standards and regulations.
- Market Access: Ability to enter and compete within foreign markets.
- Sustainability: Integrating environmentally responsible practices within business operations.
- Global Value Chain: Stages of production and distribution that span across international borders.