Key Highlights
- Launch of a three‑month national drive to enrol every eligible citizen in flagship welfare schemes.
- Targeted coverage of PMJJBY, PMSBY, APY and PMJDY with a focus on digital safety and KYC updates.
- Significant state‑level statistics: 1.93 crore Jan Dhan accounts, 1.92 crore PMSBY enrolments and ₹21,409 crore disbursed through DBT.
Detailed Insights
The campaign, inaugurated on 30 June 2025 in Gandhinagar by Chief Minister Bhupendra Patel, seeks to eliminate gaps in the reach of government welfare programmes. By deploying district‑level action plans, the state will coordinate with banks, urban bodies and development officers to identify unserved but eligible individuals, deliver benefits on the ground and promote financial literacy. The initiative also aims to raise awareness about digital frauds and encourage timely KYC updates, thereby strengthening the integrity of the welfare ecosystem.
Key activities include the distribution of ₹2 lakh cheques to PMSBY beneficiaries and symbolic Jan Dhan passbooks to new account holders. Video conferencing will be leveraged to involve remote districts and villages, ensuring that even the most isolated communities receive the benefits they are entitled to.
Key Concepts
- Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY) – A life‑insurance scheme offering a ₹2 lakh payout to the family of a deceased insured person.
- Pradhan Mantri Suraksha Bima Yojana (PMSBY) – A micro‑insurance plan providing a ₹5 lakh payout for accidental death or disability.
- Atal Pension Yojana (APY) – A pension scheme that guarantees a minimum monthly pension of ₹1,200 to 1,500 based on the subscriber’s contribution.
- Pradhan Mantri Jan Dhan Yojana (PMJDY) – A financial inclusion programme that offers savings, credit, insurance and pension products through a unified bank account.
- Direct Benefit Transfer (DBT) – A mechanism that channels welfare payments directly into beneficiaries’ bank accounts, reducing leakage and corruption.